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Backlink Analysis (Part 2): Removing Penalties

In our last post we discussed how to conduct a preliminary backlink analysis, along with how to determine if your site has received a penalty from Google or if the penalty is only directed at the links pointing toward your site. In this post, we’ll examine what to do if a penalty is impacting your site’s visibility in search engine results.

If the penalty is affecting your site’s ranking, you’ll need to address the backlink profile in a more urgent way. Use your spreadsheet to identify the sites that are having a negative impact on your site and attempt to contact the owners of these sites to take your links down or add a no-follow tag to the links. Some sites will ask that you pay for link removal. Google has advised site owners that they do not have to pay for link removal, and to simply disavow these links.

Using the link disavow tool in Google Webmaster Tools is easy—sometimes too easy. Remember that you should only disavow links after trying to have them removed naturally. Once they’re gone, you can’t get them back, so make sure to use this tool carefully. Once you’ve disavowed your troublesome links, you can write a reconsideration request and submit it to Google. If they deem your request sufficient, they’ll lift the penalty.

Even if your site has not been penalized or doesn’t seem to be at risk, there are quite a few benefits to conducting regular link analyses. You can see opportunities to improve the link profile, and by using third party tools, you can see how your competitors’ link building strategies are progressing.

Links are an important part of any site’s cyber footprint. Make sure your link profile is a benefit, and not a hindrance, to your site. If you have further questions, we can help you make positive changes. Contact Connected Culture to learn more about backlink analysis today.

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