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CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we’re all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!
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3 Landing Pages Strategies That Produce Results

landing pageDo you have landing pages that aren’t the successful lead generation tools you thought they’d be? Landing pages are just too essential to let them fail. If you’re like many marketers, you’ve had varying degrees of success with landing pages, and you may have even begun to question their effectiveness. Before you pull the plug on this key component of your inbound marketing efforts, you might want to try updating your landing pages using the three following, proven best practices that have enabled countless other marketers to generate valuable leads and customers.

Strong Headlines, Concise Copy
Your site visitors are bombarded with messages from countless other sources. To cut through the clutter, you need to grab them first with a headline that captures their attention, sums up your offer and compels them to take the next step.

From there, your copy must be clear, concise and focused. This isn’t the place to provide detailed product descriptions or lengthy customer testimonials. Use bullet points and compelling images to communicate clear takeaways and break up blocks of text with subheads and call-outs. Strategically place keywords in the page title, headers and text to optimize for search engines, and don’t forget a convincing call to action that can provide a clear actionable next step for visitors to take.

Highly Visible Buttons and Calls-to-Action
Don’t make potential customers search for a conversion button. It should be prominently displayed directly below your call-to-action. It’s also beneficial to include social sharing buttons to promote sharing of your landing page via online communities on Facebook, Twitter, LinkedIn and others.

Test, Test, and Test Again
One of the very useful benefits of landing pages is the ability to modify them quickly without having to rip and replace your existing website. You may have multiple headlines or calls to action. By using a basic A/B test, you can determine what works and what doesn’t. The process of experimentation in messaging, images, calls to action and design can help you achieve the maximum number of conversions possible.

Need Help with Your Landing Pages?
Do you not have the time or resources to create and manage landing pages? Don’t miss this powerful heart and soul of your lead generation efforts. Contact Connected Culture today to find out how we can help you with your digital marketing needs.

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How a Digital Marketing Agency Can Save You from Job Burnout

Find out if it’s time to hire a digital marketing agency to achieve your organization’s marketing goals and drive your digital marketing success in 2017If you’re of a certain age, you probably remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both the number of projects and job requirements to complete them have expanded dramatically, and this evolution has been rapid.

The result is overworked and understaffed marketing departments. In a study of more than 500 marketing professionals, from Workfront, a supplier of project management software, 72 percent reported tension in the office due to an increased workload, and 1 out of 4 say they’re either “overly stressed” or “stressed to the max.” With marketing playing a more vital role in the success of a business than ever before, the increasing stress and pressure placed on marketers is a cause for concern that every organization should take seriously.

What Can Be Done?
Are you a marketing director who is struggling to keep up with an overwhelming list of projects and daily tasks? It may be tempting to forego digital marketing altogether. However, today’s customers are online, and staying competitive means, like it or not, embracing digital marketing.

What about new time-saving technology? While solutions that automate processes, such as CRM and project management software can be beneficial, they don’t make up for the dramatic increase in workload due to the expansion of digital marketing.

Some organizations try to fill the lack of staff by hiring temporary workers or interns. This is a quick fix but certainly not a solution. It’s highly unlikely you’ll be lucky enough to find someone who is qualified to independently manage complex projects that require industry and company knowledge, as well as technical skill and expertise.

It’s Time to Call in the Experts
Continuing to struggle with an overload of work is a setup for failure. If you’re burning the candle at both ends and consistently finding that not everything can get done successfully, it’s time to ask for help. And, the best source for help is a digital agency that can partner with you to support your goals and drive your success. With a skilled agency on your side, you don’t just get another pair of hands to help, you get a dedicated team with broad expertise and deep experience to tackle the projects you need tackled and to even provide ideas and guidance on how to achieve even greater levels of success.

Let us help you shine in 2017 by being your digital marketing agency. Contact the experts at Connected Culture today.

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The Best of the Best Blog Posts of 2015

We’ve posted a wide variety of posts in 2015 to help you increase your digital marketing success. While each post offers valuable takeaways, the following have proven to be the most beneficial according to our readers because of their useful tips, ideas and best practices.

Are you ready to experience significant results in your digital marketing efforts in 2016? We encourage you to read the list below of our top blog posts for 2015. And, why keep this valuable content to yourself? In the spirit of the holidays, go ahead and share this list with a few colleagues, too!

Traditional SEO: Going Old School Pays Off
With all the talk in 2015 about content, many began to wonder if there was still a place for SEO in a successful digital marketing campaign. Yet, the reality is that SEO is still alive and well and being utilized effectively by savvy marketers who want to increase their site’s rankings.
Read more about the benefits of traditional SEO

SEO Cheat Sheet
Did we convince you that SEO is still beneficial? Good! To serve as a basic guide to help you with your SEO efforts, we created a handy cheat sheet for you to hang on to and use as needed. This is a good post to bookmark or print and tuck into your desk drawer for easy access.
Get the Cheat Sheet.

Build Your Online Fingerprint: How to Create a Unique Social Media Presence
With countless businesses building their presence on social media, it can be a challenge to differentiate yourself from the others. This blog post offers some very helpful ideas on how to create a unique online fingerprint that will make you stand out in an increasingly crowded digital environment.
Start Building Your Online Fingerprint.

Content Marketing Hack: How to Repurpose Your Content Effectively
Most likely you upped your content marketing game in 2015. You may even have an amazing stockpile of blog posts, case studies, newsletters, articles and other content that is no longer being used. One of the benefits of producing quality content, is that it can be repurposed to extend its reach and effectiveness.
Learn a few creative hacks to repurpose your content.

5 Facebook Post Ideas to Keep Your Page Fresh
Yes, it can be difficult coming up with new ideas for Facebook posts. We’ve all seen the pages of those companies that bore their online audiences by simply promoting the same products and services over and over. The good news is that there are some simple ways to create posts that will encourage your existing community to engage with your brand and will generate interest from others.
Read these 5 post ideas and attract more people to your Facebook page in 2016.

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Content Marketing Hack: How to Repurpose Your Content Effectively

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There’s no doubt about it: effective content is imperative to the success of your online presence. However, coming up with creative content isn’t always easy and when you’re stuck in a creative rut, it can be quite time-consuming! Fortunately, there are some very easy and effective ways to repurpose your content, extending its overall reach and effectiveness.

First things first: Create one great piece of content! At this point, don’t worry about its potential to be repurposed – just worry about making it attention-grabbing, effective, and overall well-crafted.  If you’re in a creative bind, go through past content and look for a piece that was very effective, or, that you simply really enjoyed. Perhaps you saw great success with a blog post you wrote a few months ago. Perhaps a tweet went viral. Or, maybe you just really enjoyed that video you created!

Once you have a great piece (or pieces) of content, it’s time to get to repurposing. One way to repurpose is to think about your audience for the piece you’ve already created. Consider how you can restructure the piece to target another audience segment. Can you rework your blog post to attract another age group or demographic?

Now that you’ve considered this option, take a look at different ways to showcase your content. Often times, information from a blog can be translated into an infographic, offering a fresh way to showcase details. Content within an infographic can then be translated into a videographic. Look for new channels that you haven’t used before to reach an entirely different audience segment. Consider podcasts (a perfect option for repurposing past blog posts), Twitter (great for repurposing Facebook status) or slideshows (great for infographics).

The power of repurposing content is that you can save time in compiling data and information. After all, once you’ve got great info to share, you want it to reach as many people as possible! Utilizing different platforms is the best way to do just that.

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Infographics 101

pencil-190586_1280When it comes to content, visuals are growing more and more vital in the world of marketing and social media. After all, the general public tends to be drawn to images – they are colorful, bold, and make accompanying content easier to understand. But how can one effectively incorporate graphics and information without one overpowering the other? That’s where infographics come in!

Infographics can be defined by the artistic visualization of information and they are popping up more and more frequently on social media platforms, such as Facebook and Pinterest. Additionally, they are commonly seen on business websites as a method of displaying information or services. While infographics certainly are helpful, they aren’t necessary for every little bit of content. Infographics tend to be most effective when conveying:

  1. Lots of information
  2. Difficult to understand information
  3. Opposing ideas or thoughts

When beginning to incorporate infographics into your content strategy, there are a number of free or inexpensive services that can help in the creative process. These kinds of services will create the graphics for you after you input the information, allowing you to edit the display as needed. Charts, graphs, and simple graphics are often included, allowing statistics and information to truly take form in the minds of the viewer.

When promoted on social media, infographics tend to do very well. To increase the effectiveness of your infographic, it is important to consider a few stylistic elements. Creating an interesting and catchy title is the first vital step. You should also pay attention to font choice and amount of text that is incorporated. Too much text will take away from the simplicity of an infographic and too “frilly” of a font will lead to illegibility. Simplicity is key!  Providing sources is imperative, just as it would be for any other kind of content. Most frequently, sources are found in one easy-to-read spot at the bottom of the infographic.

Linkage is also possible through infographics, providing additional ways to boost your search engine optimization, in a stylistically pleasing way. This can result in more visitors to your website and an overall higher search engine rank.

As you embark on creating your next big marketing campaign, consider incorporating an infographic.

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