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CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we’re all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!
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How a Digital Marketing Agency Can Save You from Job Burnout

Find out if it’s time to hire a digital marketing agency to achieve your organization’s marketing goals and drive your digital marketing success in 2017If you’re of a certain age, you probably remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both the number of projects and job requirements to complete them have expanded dramatically, and this evolution has been rapid.

The result is overworked and understaffed marketing departments. In a study of more than 500 marketing professionals, from Workfront, a supplier of project management software, 72 percent reported tension in the office due to an increased workload, and 1 out of 4 say they’re either “overly stressed” or “stressed to the max.” With marketing playing a more vital role in the success of a business than ever before, the increasing stress and pressure placed on marketers is a cause for concern that every organization should take seriously.

What Can Be Done?
Are you a marketing director who is struggling to keep up with an overwhelming list of projects and daily tasks? It may be tempting to forego digital marketing altogether. However, today’s customers are online, and staying competitive means, like it or not, embracing digital marketing.

What about new time-saving technology? While solutions that automate processes, such as CRM and project management software can be beneficial, they don’t make up for the dramatic increase in workload due to the expansion of digital marketing.

Some organizations try to fill the lack of staff by hiring temporary workers or interns. This is a quick fix but certainly not a solution. It’s highly unlikely you’ll be lucky enough to find someone who is qualified to independently manage complex projects that require industry and company knowledge, as well as technical skill and expertise.

It’s Time to Call in the Experts
Continuing to struggle with an overload of work is a setup for failure. If you’re burning the candle at both ends and consistently finding that not everything can get done successfully, it’s time to ask for help. And, the best source for help is a digital agency that can partner with you to support your goals and drive your success. With a skilled agency on your side, you don’t just get another pair of hands to help, you get a dedicated team with broad expertise and deep experience to tackle the projects you need tackled and to even provide ideas and guidance on how to achieve even greater levels of success.

Let us help you shine in 2017 by being your digital marketing agency. Contact the experts at Connected Culture today.

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Three Email Marketing Metrics That You Should be Tracking (But Probably Aren’t!)

There’s no 1denying that for e-commerce businesses and organizations, email marketing is a great way to further interact with your clients. Through weekly or monthly subscriptions, you can convey to your customers ongoing deals, current promotions, the latest news, and more. If you’re utilizing an email subscription newsletter in your marketing strategy, chances are you’re tracking some conversions to ensure upmost success.

Subscription and unsubscription rates are a no-brainer.  Chances are you easily aware of just how many people are subscribing and unsubscribing. However, there’s more to maintaining your off-line presence than tracking these basics! As we embark further and further into 2015, consider making it a daily practice to track these process metrics:

Inactive Subscribers
Chances are, if you’ve got an email newsletter of sorts, you are aware of just how many people are subscribing. One vital component to understanding whether or not your newsletter content is effective? Check in on inactivity! Checking in on this often overlooked detail will allow you to assess how many subscribers are actually interacting with your newsletter. Knowing this allows you to re-strategize and retarget those subscribers that aren’t actively opening or clicking through to link.

Share Rates
It’s one thing to have readers open your email blasts, but it’s another thing to have them pass on your little golden nugget to others! Tracking share rate allows you to see how often subscribers are forwarding your email newsletter with friends or sharing them on social media. Knowing this also allows you to see where your target audience most prefers to share content. Are they more prone sharing news through email or through a quick Tweet?  This information can further allow you to target them in the most appropriate and effective way.

Spam Rates
You already know the importance of tracking unsubscribers, but how about those who are marking it as spam? If users can’t easily unsubscribe to your newsletters, or if the content doesn’t look professional, they may be sending your emails to their spam box, which can be a hit to your credibility and trustworthiness as a business.

Paying attention to these conversions will further allow you to assess the success of your subscription email blasts or newsletters. Furthermore, they will provide you with insight needed to make any changes to your current marketing or targeting strategies, ultimately boosting your credibility and trustworthiness as a business!

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