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CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we’re all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!
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How a Digital Marketing Agency Can Save You from Job Burnout

Find out if it’s time to hire a digital marketing agency to achieve your organization’s marketing goals and drive your digital marketing success in 2017If you’re of a certain age, you probably remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both the number of projects and job requirements to complete them have expanded dramatically, and this evolution has been rapid.

The result is overworked and understaffed marketing departments. In a study of more than 500 marketing professionals, from Workfront, a supplier of project management software, 72 percent reported tension in the office due to an increased workload, and 1 out of 4 say they’re either “overly stressed” or “stressed to the max.” With marketing playing a more vital role in the success of a business than ever before, the increasing stress and pressure placed on marketers is a cause for concern that every organization should take seriously.

What Can Be Done?
Are you a marketing director who is struggling to keep up with an overwhelming list of projects and daily tasks? It may be tempting to forego digital marketing altogether. However, today’s customers are online, and staying competitive means, like it or not, embracing digital marketing.

What about new time-saving technology? While solutions that automate processes, such as CRM and project management software can be beneficial, they don’t make up for the dramatic increase in workload due to the expansion of digital marketing.

Some organizations try to fill the lack of staff by hiring temporary workers or interns. This is a quick fix but certainly not a solution. It’s highly unlikely you’ll be lucky enough to find someone who is qualified to independently manage complex projects that require industry and company knowledge, as well as technical skill and expertise.

It’s Time to Call in the Experts
Continuing to struggle with an overload of work is a setup for failure. If you’re burning the candle at both ends and consistently finding that not everything can get done successfully, it’s time to ask for help. And, the best source for help is a digital agency that can partner with you to support your goals and drive your success. With a skilled agency on your side, you don’t just get another pair of hands to help, you get a dedicated team with broad expertise and deep experience to tackle the projects you need tackled and to even provide ideas and guidance on how to achieve even greater levels of success.

Let us help you shine in 2017 by being your digital marketing agency. Contact the experts at Connected Culture today.

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The Mobile Site Advantage

The Mobile Site AdvantageUntil now, having a mobile version of your website was a luxury for many companies. Sure, international brands had mobile sites, but the average business just didn’t explore that path. With the latest announcements from Google, a mobile version of your site will likely become a necessity.

With an ever-increasing number of users logging in through mobile devices, Google has decided to make “a significant change” to its mobile search results. By incorporating “mobile-friendliness” into their algorithm, Google is rewarding sites worldwide that have invested in a better experience for mobile users.

Google has made the decision because according to their data, “94% of people with smartphones search for local information on their phone, [while] 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.” This indicates that more people are considering their phone as their primary device for internet activity.

The changes take effect on April 21st. If you don’t have a mobile version of your site, it’s a good idea to invest in one as soon as possible if you don’t want to be invisible to so many users who now favor mobile search results. While this upgrade will require an investment and a web developer, you may lose a lot of visibility. In 2015, most developers automatically incorporate mobile sites into your architecture, but if you have an older website, it’s important to prepare for this drastic change so you aren’t buried by the competition.

The importance of mobile devices will continue to grow with time, so if you’ve been waiting to go mobile, the time to act is now!

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