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Content Marketing Hack: How to Repurpose Your Content Effectively

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There’s no doubt about it: effective content is imperative to the success of your online presence. However, coming up with creative content isn’t always easy and when you’re stuck in a creative rut, it can be quite time-consuming! Fortunately, there are some very easy and effective ways to repurpose your content, extending its overall reach and effectiveness.

First things first: Create one great piece of content! At this point, don’t worry about its potential to be repurposed – just worry about making it attention-grabbing, effective, and overall well-crafted.  If you’re in a creative bind, go through past content and look for a piece that was very effective, or, that you simply really enjoyed. Perhaps you saw great success with a blog post you wrote a few months ago. Perhaps a tweet went viral. Or, maybe you just really enjoyed that video you created!

Once you have a great piece (or pieces) of content, it’s time to get to repurposing. One way to repurpose is to think about your audience for the piece you’ve already created. Consider how you can restructure the piece to target another audience segment. Can you rework your blog post to attract another age group or demographic?

Now that you’ve considered this option, take a look at different ways to showcase your content. Often times, information from a blog can be translated into an infographic, offering a fresh way to showcase details. Content within an infographic can then be translated into a videographic. Look for new channels that you haven’t used before to reach an entirely different audience segment. Consider podcasts (a perfect option for repurposing past blog posts), Twitter (great for repurposing Facebook status) or slideshows (great for infographics).

The power of repurposing content is that you can save time in compiling data and information. After all, once you’ve got great info to share, you want it to reach as many people as possible! Utilizing different platforms is the best way to do just that.

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