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CONNECTED CULTURE Blog by Jerry Allocca

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Google Data Studio: Transform Your Data into Visual Reports

Why You Need Google Data StudioThe growing use of data and analytics has put many digital marketers in the challenging position of having to create reports. Yet, most have little or no background in graphic design. While some are able to create rudimentary charts and tables that get the job done, others invest in expensive report generation software or even hire outside providers to create consumable reports.

Have you been tasked with creating reports even though you have little or no background in graphic design? If so, you’ll appreciate Google’s latest release – Google Data Studio. This new data visualization product integrates data across multiple Google products and other data sources to transform it into amazingly professional-looking, interactive reports and dashboards with built-in real-time collaboration.

You Never Thought You Could Create Reports Like This!
Digital marketing professionals know that Google Analytics is fantastic for generating data that drives business decisions. Yet, it has always been tedious and time-consuming creating reports that actually make sense to executives, shareholders and clients. With Data Studio, the process of pulling information to create agency-quality, consumable reports is intuitive and simplified. The new tool provides the ability to change colors, gradients, fonts and more to make reports professional enough to be placed in presentations, annual reports and brochures.

You can choose from bar graphs, line graphs, pie charts and other formats. It’s easy to add text boxes, images, shapes and even your logo to customize a report. Do you use data from sources, other than Google Analytics? Not a problem! One of the most amazing features of Data Studio is that you can pull information from a wide variety of sources and combine them in one report. Some of the data sources you can integrate into a Google Data Studio report are:

  • Adwords
  • BigQuery
  • MySQL
  • YouTube Analytics
  • Google Sheet

Real Time Updates and Collaboration
With Data Studio, your reports don’t have to be stagnant. Instead, they can be changed in real-time whenever there is an update to a data source. Want to collaborate with others on reports? Not a problem! Data Studio reports are just like other documents on Google Drive. You can grant permission for others to access and update.

Who Said Nothing Is Free?
Yes, Data Studio currently won’t cost you a dime! But, there are some restrictions. You’ll be limited to five reports per account. However, you can create additional pages on each report you create.

Have you tried Google Data Studio yet? Tell us your thoughts by leaving a comment below.

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