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CONNECTED CULTURE Blog by Jerry Allocca

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Google Search Console: The New Webmaster Tools

True or false: You must be a master to understand Google Webmaster Tools. False! But it certainly does sound like you should be well-equipped when it comes to the internet, right? If you’ve been intimidated by the mere thought of Google Webmaster Tools, you’re not alone. Sure, SEO expword-clouderts, marketers, and developers likely know a thing or two about online optimization, but what about the hobbyists, small business owners, or bloggers who aren’t well, experts?

Simply the title “webmaster” may deter certain individuals from utilizing the tools available through Google Webmaster Tools. That’s why Google is taking an initiative to rebrand Google Webmaster Tools as Google Search Console. According to Google, they hope that all types will utilize Google Search Console – webmasters and internet novices alike.

So what is Google Search Console and is it any different from Google Webmasters?  In a short answer, no, Google Search Console will not be any different, although Google does constantly add new tools to their service. The main purpose of Google Search Console (previously Google Webmasters) is so help websites obtain more traffic through search engine optimization. This is done through a number of tools and programs found within Search Console. The main purpose is so help better understand what is going on within a specific website.

From a very basic standpoint, here are just some of the things you can do with Google Search Console:

  • Assign which pages you would or would not like Google to crawl
  • Gain insight into sites that link back to your own website
  • See which keywords are most frequently found by Google when crawling your website
  • Assess your overall site performance and bounce rate

So there you have it – if you’ve ever been hesitant to utilize Google Webmasters, give it a try – or, should we say, give Google Search Console a try. It’s not just for webmasters, after all!

1 comment. Leave a Reply

  1. Hi Jerry
    Google Webmaster tools would make a great course to teach at Hofstra.
    There is a lot more then meets the eye, such as choose the right keywords based on information you can get from Google Adwords, without actually advertising, and so on.
    Some people look at the data but it’s hard to interpret the data unless someone more experience identifies what one is looking at it.
    Just a suggestion
    Thank you

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