Whether you’re a company that offers services to business all over the world or you’re selling your products to an international audience, if you’ve got visitors to your website from all across the globe, you should be thinking about how your SEO holds up internationally. Local SEO can be confusion enough, right? Fortunately there are some very obviously things that you should be paying attention to in order to ensure that your SEO is just as effective internationally as it is locally.
Here are somethings that you should consider for complete international optimization:
- Localized and Appropriate Content: If a large portion of your consumer demographic lives in Paris, France, be sure to utilize details that those in Paris, France would most relate to. Include appropriate currency and time zone to make your site most effective. You should also consider cultural norms between societies. For instance, what citizens in the United States may find humorous, another culture may find offensive.
- Language Differences: When targeting one specific region, you should make sure that all of your content is in that common language. If you’re targeting multiple countries with different languages, consider having separate websites or subdomains for each region.
- Geotarget: Use geotargeting tools found with search engine tool such as Google Search Console to ensure that your website is targeting those which you are trying to reach.
- Link Earning: With international SEO comes the need for international link earning (formally known as link building). Consider whether or not international websites are linking back to you. Are international bloggers writing about your services or products? International links means better international SEO!
- Go Beyond Google and Bing. Sure, Google, Bing, and Yahoo! are the big names in the United States, but individuals across the seas utilize a variety of search engines that you may not be totally familiar with. Register your website (or international websites) with international equivalents, such as Yandex, Naver, and Seznam.
- Consider a Local IP Address: If you can, consider hosting your website, or its international counterpart, on an IP address that is local to the region which you are targeting. This will help your site to receive more relevant traffic from those who exist internationally.
Ensuring that your SEO holds up internationally can be confusing, but when you consider these fundamental elements, you’ll be on your way to creating a well-rounded international audience!