Whether for personal reasons or business reasons, maintaining a schedule is a vital part of keeping our day to day lives organized and on track. Throughout our days we schedule meetings, phone calls and lunch appointments. If you are trying to increase business for your organization or communicate with the Connected Culture, add social media participation into your schedule, too.
Social media is social interaction and that takes time. It comes in many different flavors, including blogging, microblogging, networking, videos, photos, news and bookmarking. These mediums are all designed to encourage discussion and communication. When I say add social media to your schedule, I don’t mean make time to play Farmville with your friends on Facebook. Make time to have meaningful conversations with your business peers on social media sites like LinkedIn, Facebook and Twitter. LinkedIn provides an online networking meeting place, and just like face to face meetings, you should schedule time in your day to meet with other business professionals. Let’s face it, nobody ever has time, but you make time for things that are important to you. And I’ve found that if you don’t put something in your calendar, it usually doesn’t get done. Make the time to connect with other business professionals and continue your networking after the face to face events are over.
Adding social media time to your schedule is the best way to ensure that you make time to get noticed. The great thing about social media is that there are no time restrictions. You can participate when it is convenient for you. Plan your social media time around your schedule. It doesn’t have to be a huge block of time, but you do need to plan it into your day. Plan it for 30 minutes of your lunch hour. Or perhaps instead of watching that show on TV at night, you could have an online conversation. When you commit the time, you will build relationships. Start planning this time now.
How many of you actually schedule time in your calendar to network online? How many just wing it and get to it when you are less busy? Share your stories; we want to hear from you!