You are now in the driver’s seat
You create the media. You create the conversations, the words, pictures, videos and audio. You create the message and get it out―not the TV stations, or the radio stations, or the newspaper publishers. The control is now in your hands, and it’s easier than ever.
Thanks to the interactive nature of social media, conversations are always possible between you and your perspective and existing customers. You can listen and respond to your customers anytime, anywhere.
Traditional media –vs– Social media
The amount of time and money put into traditional media and social media are what sets these methods apart. With traditional media, it costs a lot of money, but very little time to run your ad. All you have to do is pick up the phone and “reorder” another flight on TV, or more space in the newspaper. Once your ad or commercial is created, it takes very little time to continue advertising.
With social media, the cost is very low, or free in some cases. But you have to spend a lot of time. And whether you spend the time yourself, have an employee spend the time, or outsource to someone else to spend the time, time is the key.
Develop a strategic plan
Social media is easy to use, but it’s how you use the technology that matters. I hear people say, “just hire a kid to do your social media marketing”. And while “a kid” may be able to use the technology, what do they really know about how to market your organization or sell your products and services? Social media marketing requires a very soft sell, great curiosity-based questions and the creation of value for your audience. Would you really trust a kid to do all that?
Remember your reputation is at stake. Don’t leave your reputation in the hands of just anybody.
How are you using social media to your advantage?