Despite its invite only beta phase and recent launch, Google Plus (Google+) is punching through with more than twenty million users and growing. While that beta phase saw Google wiping business pages off the map and shutting many down, they did permit some of them to remain (such as Mashable) where those branded pages could be transferred back to an individual. That allowed those brands to trudge around in beta and get their feet wet while exploring the features of Google+
It wouldn’t be the first time Google played a little favoritism with brands that had pull on the web.
With the title showdown in place between Google+ and Facebook, a lot of brands are wondering if they should get involved with the new social media platform or stick with the current giant and their already-branded Facebook pages. As with any new platform you can expect there to be pros and cons, with strong arguments in each corner.
Why Google+ Matters For Brands
Trying to manage multiple online profiles and engagement channels can be a drain on resources. We frequently tell brand managers, marketers and business owners to focus their efforts on a few social channels – otherwise you spread yourself too thin and you’re ultimately spending more to be less effective. With that in mind, is it wise to invest in Google Plus this early on? Is it just another channel for engagement? Here are some things to consider, starting with a great infographic from Technobomb.
What would you add, change or take away from this infographic?