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Infographics 101

pencil-190586_1280When it comes to content, visuals are growing more and more vital in the world of marketing and social media. After all, the general public tends to be drawn to images – they are colorful, bold, and make accompanying content easier to understand. But how can one effectively incorporate graphics and information without one overpowering the other? That’s where infographics come in!

Infographics can be defined by the artistic visualization of information and they are popping up more and more frequently on social media platforms, such as Facebook and Pinterest. Additionally, they are commonly seen on business websites as a method of displaying information or services. While infographics certainly are helpful, they aren’t necessary for every little bit of content. Infographics tend to be most effective when conveying:

  1. Lots of information
  2. Difficult to understand information
  3. Opposing ideas or thoughts

When beginning to incorporate infographics into your content strategy, there are a number of free or inexpensive services that can help in the creative process. These kinds of services will create the graphics for you after you input the information, allowing you to edit the display as needed. Charts, graphs, and simple graphics are often included, allowing statistics and information to truly take form in the minds of the viewer.

When promoted on social media, infographics tend to do very well. To increase the effectiveness of your infographic, it is important to consider a few stylistic elements. Creating an interesting and catchy title is the first vital step. You should also pay attention to font choice and amount of text that is incorporated. Too much text will take away from the simplicity of an infographic and too “frilly” of a font will lead to illegibility. Simplicity is key!  Providing sources is imperative, just as it would be for any other kind of content. Most frequently, sources are found in one easy-to-read spot at the bottom of the infographic.

Linkage is also possible through infographics, providing additional ways to boost your search engine optimization, in a stylistically pleasing way. This can result in more visitors to your website and an overall higher search engine rank.

As you embark on creating your next big marketing campaign, consider incorporating an infographic.

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