Order Connected Culture NowConnected Culture

CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we're all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!

Backlink Analysis (Part 2): Removing Penalties

In our last post we discussed how to conduct a preliminary backlink analysis, along with how to determine if your site has received a penalty from Google or if the penalty is only directed at the links pointing toward your site. In this post, we’ll examine what to do if a penalty is impacting your site’s visibility in search engine results.

If the penalty is affecting your site’s ranking, you’ll need to address the backlink profile in a more urgent way. Use your spreadsheet to identify the sites that are having a negative impact on your site and attempt to contact the owners of these sites to take your links down or add a no-follow tag to the links. Some sites will ask that you pay for link removal. Google has advised site owners that they do not have to pay for link removal, and to simply disavow these links.

Using the link disavow tool in Google Webmaster Tools is easy—sometimes too easy. Remember that you should only disavow links after trying to have them removed naturally. Once they’re gone, you can’t get them back, so make sure to use this tool carefully. Once you’ve disavowed your troublesome links, you can write a reconsideration request and submit it to Google. If they deem your request sufficient, they’ll lift the penalty.

Even if your site has not been penalized or doesn’t seem to be at risk, there are quite a few benefits to conducting regular link analyses. You can see opportunities to improve the link profile, and by using third party tools, you can see how your competitors’ link building strategies are progressing.

Links are an important part of any site’s cyber footprint. Make sure your link profile is a benefit, and not a hindrance, to your site. If you have further questions, we can help you make positive changes. Contact Connected Culture to learn more about backlink analysis today.

Read More

Link Building – It’s More Than Just Earning Links, Part I

It's more than just pointing the user in the right direction.

Linking: It’s more than just pointing the user in the right direction.

When it comes to links, it’s best to think of them as a form of online currency that has the power to network between interconnecting sites. Much like currency, the more links you have, the better position you’ll find yourself in. Quality links have the ability to boost your search engine rankings, allowing your site to reach a wider audience.  Link building is extremely important to SEO, and an effective way of driving targeted traffic from sources other than search engines. But more than that, it’s a vote of confidence in your site. When you earn more unique backlinks, it tells search engines, “Hey, this site is relevant and trustworthy.” From there, it’s easier to assign a good ranking to it. After all, links are one of the most important signals a search engine uses to order its results page.

But beyond the search signal, link building also acts as an overall extension of your brand. Where you appear, or rather, where your links appear, says a lot about your organization. You want to make sure that your links are coming from safe neighborhoods on the web and accurately reflect your organization. So – how exactly do you do that?

In the next series of posts, we’ll be diving into what makes a link quality, how to build a strong link profile, and considerations to keep in mind as you develop your brand and its presence in the link ecosystem. Not all links are created equal.

Read More