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CONNECTED CULTURE Blog by Jerry Allocca

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Digital Marketing Trends That Put You In “The Know”

Development of new businessDigital marketing is evolving at a breakneck speed that’s leaving many marketers behind. Yes, it can be overwhelming, but with an understanding of the latest trends that are driving digital marketing, you can stay on top of how to engage target audiences online and convert them into loyal brand advocates.

We have just released a new research study entitled “5 Digital Trends that Could Make or Break Your Job.” We encourage you to download it for FREE today.

Our study is full of the latest statistics and numbers that will give you real insight into what consumers want and expect from organizations today. You’ll also get tips and ideas that will certainly help you as you navigate through the often murky, ever-changing landscape of digital marketing.

Here’s just a glimpse of what you’ll find when you download the study:

Changing Marketing Trends

The trends are clear. If your company is not yet involved in digital marketing, you’re already behind the competition. The question now is no longer “Will my company utilize digital marketing?” but “What will our digital marketing strategy be?” The trends in this industry change faster than any other thanks to modern advances in technology. It makes a good grasp of digital trends vital for anyone who works in this field.

What Determines Branding?

Take branding as an example. There was a time when a company name, logo, and product design were the primary influencing factors that determined a person’s view of a brand. With a good Super Bowl commercial and some positive PR in the newspaper, a company was on branding easy street. What do consumers expect now? They want high quality content on your website and social media pages, a place to connect with a community of your company’s fans, and a high quality app for their smartphone or tablet.

It used to take a lot to hurt a company’s reputation – some big scandal involving executive corruption or a serious product quality issue. Now, one of your employees can say something ignorant or unpopular on their personal Twitter account, and the public holds the whole corporation accountable.

Innovation has become the keyword in the digital marketing world. Everyone wants something new and they want to be fully engaged. You can’t just provide a video for consumers. They want an interactive video. Even when visiting a store, consumers want to be able to interact on their mobile devices to get more. Last Christmas, one popular store in downtown Manhattan, well known for their fabulous window displays, included a display that allowed passers-by to create their own unique digital snowflakes to add to the scene. Consumers expect to continue to be wowed in ways like this, but they have higher expectation every season, putting additional pressure on digital marketers to understand the current trends.

Market Research That Makes A Difference

We’ve prepared a research study to help you understand the current state of the digital marketing industry: “5 Digital Trends That Could Make or Break Your Job.” If you’re not following these trends within the next 6-8 months, you may start losing serious market share. That’s how quickly things change in this industry. So read up, and be prepared for the rest of the 2014 digital marketing season!

Download the Free CONNECTED CULTURE Research Study

And please share it with your friends!


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