Google+ provides a platform for people to get in touch, discuss, and share. Essentially, it’s like any other social network, but — Google+ can be so much more than another network!
Because Google+ is a Google product, it has a lot of SEO power. Google includes Google+ listings/postings in its rankings, since it wants to drive traffic to the network. This means that every business should have at least some sort of Google+ presence. So, for those of you who are new to Google+, here’s a few ways that you can use it within your organization, both internally and externally:
Internal: Increasing Productivity
Many businesses are increasingly using Google+ and other networking sites to increase productivity by facilitating collaboration between employees. Company employees in multiple locations can use Google+ to collaborate on various projects by using Google+ as a hub for discussion. Some companies also create Google+ Hangouts (live streaming video conferences) for their employees so that they can communicate and discuss common issues, brainstorm, or take on other tasks that benefit productivity in their jobs. Hangouts are quite possibly one of the best features of Google+ overall.
External: Targeted Messaging
Google+ provides a platform for companies to distribute information and engage with multiple audiences through Google+’s Circles feature. Many companies use Google+ for businesses to send targeted messages to users within a certain Circle or segment. If your brand works with a lot of different types of influencers or audiences, segmentation can make your Google+ much more effective. For example, if you’re an electronic retailer, you may want to create Circles for gamers, photographers, and early technology adopters. Using these segments, you can potentially create unique messaging and communities that are well-targeted and more engaging than they would be if they were mass-marketed. Outside of interests, you may also use users’ geographic locations, careers, and hobbies to segment – the options are all up to you! You’ll have to do a bit of research into your Circles to find out exactly where they fit, though.
External: Providing Information
Google+ can be a great source of information about a business for consumers. Many businesses are using this social networking platform to connect with potential consumers and provide information about their products and services through sharing photos, videos, links to content marketing pieces, and more. Companies can create Google+ Hangouts where they can interact with clients and clarify issues about their products and services, offer live Q&A with brand stakeholders, or give entertainment in relation to a branding effort. Google+ also has internal blogging tools that allow for you to share exclusive messaging or curate content for interested users.
External: Getting Opinions
Another way businesses can use Google+ is by allowing valuable feedback and exchange of opinions between themselves and the audiences they serve. Google+ Hangouts provide a platform for people to voice their opinions on various topics, and participate in focus groups that provide valuable information. Companies can also use this platform to respond to customer complaints and questions, and position themselves as experts and opinion leaders. Encouraging discussion on a Google+ way is a surefire way to drive traffic to this social network, especially if people recognize that this is the place to interact with your brand one-on-one.
Another benefit of Google+ for businesses is that it allows companies to recruit personnel. Companies can use Google+ to post messages about vacancies in their departments or network with job seekers to recruit talent for their businesses. Active Google+ users are likely to be an asset to your company because they are familiar with technology and tend to be early adopters. Plus, Google+ can be a platform for you to share video, photos, or other media that demonstrate your corporate culture.
External and Internal: Relationship Building
A significant benefit of Google+ is that it is helps to build relationships. A business with existing customers that it engages on Hangouts increases the chances of those customers being followers, and adding the company to their followers’ lists. Additionally, internal collaborators using Google+ tools may be able to improve communication across teams and create opportunities for more productive meetings.
How does your organization use Google+?