Do you have landing pages that aren’t the successful lead generation tools you thought they’d be? Landing pages are just too essential to let them fail. If you’re like many marketers, you’ve had varying degrees of success with landing pages, and you may have even begun to question their effectiveness. Before you pull the plug on this key component of your inbound marketing efforts, you might want to try updating your landing pages using the three following, proven best practices that have enabled countless other marketers to generate valuable leads and customers.
Strong Headlines, Concise Copy
Your site visitors are bombarded with messages from countless other sources. To cut through the clutter, you need to grab them first with a headline that captures their attention, sums up your offer and compels them to take the next step.
From there, your copy must be clear, concise and focused. This isn’t the place to provide detailed product descriptions or lengthy customer testimonials. Use bullet points and compelling images to communicate clear takeaways and break up blocks of text with subheads and call-outs. Strategically place keywords in the page title, headers and text to optimize for search engines, and don’t forget a convincing call to action that can provide a clear actionable next step for visitors to take.
Highly Visible Buttons and Calls-to-Action
Don’t make potential customers search for a conversion button. It should be prominently displayed directly below your call-to-action. It’s also beneficial to include social sharing buttons to promote sharing of your landing page via online communities on Facebook, Twitter, LinkedIn and others.
Test, Test, and Test Again
One of the very useful benefits of landing pages is the ability to modify them quickly without having to rip and replace your existing website. You may have multiple headlines or calls to action. By using a basic A/B test, you can determine what works and what doesn’t. The process of experimentation in messaging, images, calls to action and design can help you achieve the maximum number of conversions possible.
Need Help with Your Landing Pages?
Do you not have the time or resources to create and manage landing pages? Don’t miss this powerful heart and soul of your lead generation efforts. Contact Connected Culture today to find out how we can help you with your digital marketing needs.