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CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we're all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!
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How a Digital Marketing Agency Can Save You from Job Burnout

Find out if it’s time to hire a digital marketing agency to achieve your organization’s marketing goals and drive your digital marketing success in 2017If you’re of a certain age, you probably remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both the number of projects and job requirements to complete them have expanded dramatically, and this evolution has been rapid.

The result is overworked and understaffed marketing departments. In a study of more than 500 marketing professionals, from Workfront, a supplier of project management software, 72 percent reported tension in the office due to an increased workload, and 1 out of 4 say they’re either “overly stressed” or “stressed to the max.” With marketing playing a more vital role in the success of a business than ever before, the increasing stress and pressure placed on marketers is a cause for concern that every organization should take seriously.

What Can Be Done?
Are you a marketing director who is struggling to keep up with an overwhelming list of projects and daily tasks? It may be tempting to forego digital marketing altogether. However, today’s customers are online, and staying competitive means, like it or not, embracing digital marketing.

What about new time-saving technology? While solutions that automate processes, such as CRM and project management software can be beneficial, they don’t make up for the dramatic increase in workload due to the expansion of digital marketing.

Some organizations try to fill the lack of staff by hiring temporary workers or interns. This is a quick fix but certainly not a solution. It’s highly unlikely you’ll be lucky enough to find someone who is qualified to independently manage complex projects that require industry and company knowledge, as well as technical skill and expertise.

It’s Time to Call in the Experts
Continuing to struggle with an overload of work is a setup for failure. If you’re burning the candle at both ends and consistently finding that not everything can get done successfully, it’s time to ask for help. And, the best source for help is a digital agency that can partner with you to support your goals and drive your success. With a skilled agency on your side, you don’t just get another pair of hands to help, you get a dedicated team with broad expertise and deep experience to tackle the projects you need tackled and to even provide ideas and guidance on how to achieve even greater levels of success.

Let us help you shine in 2017 by being your digital marketing agency. Contact the experts at Connected Culture today.

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Facebook IQ + Facebook Insights: Powerful Digital Marketing Tools

Better Facebook Marketing Through InsightsSuccessfully generating a return on investment from Facebook marketing has become more difficult than ever. With more than 1.7 billion users and a growing number of advertisers all vying to capture market share, creating a successful campaign is no easy task.

Facebook IQ
An often-overlooked source of insights that can help you better understand what makes Facebook users tick is Facebook IQ. This blog-like site from Facebook publishes regular content that uses Facebook insights and data analysis and opinions from top researchers, sociologists, anthropologists, scientists and others to enable marketers to better understand their target audiences. Categorized by topic, articles offer valuable information for those who are planning Facebook campaigns. As well, the Industry Research section of the site provides beneficial articles specifically about Facebook marketing on topics such as media planning, testing campaigns, optimizing audience buying and reaching full campaign potential.

Facebook Insights
Facebook Insights is also a fundamental resource for anyone who is considering ad spend on Facebook. This has long been used by those who understand the importance of data when making marketing decisions. And, the tools have become easier to use over the years, offering clear data sets with easy-to-navigate, customizable graphs.

What’s New in Facebook
If there’s one constant in Facebook, it’s that it’s always evolving and being updated. In fact, there have been some recent changes that marketers should be aware of. These include:

  1. Updated Layout – Facebook recently announced an official update to its business page layout. The changes include different positioning of images, more prominent call-to-action buttons and improved navigation.
  2. The End to the 20% Text Rule – Facebook recently eliminated this rule that rejected ads with more than 20% text. Now, marketers can have as much text as they want in their Facebook ads.
  3. New Video Metrics – Those that publish videos on Facebook will appreciate new metrics that can offer greater insights into their visibility. These include audience demographics by age, gender and geographic locations.
  4. Custom Audiences – Marketers can now create audiences of people who are most active on their websites. This is available to Facebook advertisers creating audiences from the Facebook Ads Manager or Power Editor.

Want guidance in your Facebook marketing campaigns? Contact the experts at Connected Culture.

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Should You Be Advertising on Snapchat?

SnapchatIt may be difficult to believe that a social media site that eliminates photos and videos in a matter of seconds is all the rage with teens and young adults. It may be even more unfathomable that the same site turned down a $3 billion offer from Facebook. However, if you’re familiar with Snapchat, you already know that its rapid adoption has been nothing short of unbelievable.

Today, Snapchat is one of the most popular social sharing sites on the Internet, and its popularity continues to grow. To generate revenue, Snapchat introduced advertising on its site back in 2014. However, unlike Facebook and Google that display ads based on information they’ve gathered from users, Snapchat doesn’t target ads or place them in personal communication. Rather, the company offers multiple options for advertising to enable businesses of all sizes the opportunity to reach new audiences on the site.

Snap Ads
The top-of-the-line advertising opportunity on Snapchat is “Snap Ads.” This is a mobile video ad that enables users to swipe to get more information. Swiping reveals extended content, such as an app or mobile website. The swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable platforms, according to Snapchat.

Sponsored Geofilters
For those with smaller budgets, Snapchat’s “Sponsored Geofilters” may be an option for reaching the site’s coveted demographic. Geofilters are snippets of art that appear on images in the location(s) of your choice. You can set up a campaign that targets a specific location or a major event and get your name on snaps being sent on a specific day. According to Snapchat, a single Geofilter typically reaches 40 to 60 percent of those who use Snapchat daily.

Sponsored Lenses
With “Sponsored Lenses” you get the opportunity to create interactive ads. When you consider that the average Snapchatter plays with a sponsored lens for 20 seconds, you can begin to see the advantage of these ads and how they can help support a larger digital marketing campaign.

With both advantages and limitations, it’s unlikely that Snapchat will be the sole advertising medium for a typical digital marketer. However, it can be a wise addition to an otherwise strong marketing plan that is focused on attracting a young audience such as college students.

Question:

Have you advertised on Snapchat or are you considering it?

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New Tools for Managing Social Media

Connected CultureSocial media is integral to any online marketing strategy in today’s competitive marketplace. As a company that relies on social media for our work, we are constantly looking for the latest tools to help make social media management services easier. Here are some of our most recent finds that will surely improve your social media endeavors.

 

  • Create and share content with Klout. By suggesting shareable content that your audience hasn’t seen yet, Klout creates a reaction for your online community by tracking impact and engagement with posts, likes, and retweets.
  • Boost Instagram Traffic with TheInstamarketer. This tool engages potential customers by liking and commenting that follower’s posts. The Instamarketer allows you to gain followers on autopilot—condensing 720 hours of work down to just 10 minutes!
  • Manage multiple social media accounts at the same time with Buffer. Schedule content postings from anywhere on the web, collaborate with your fellow team members, and then analyze rich data and statistics on how your posts perform.
  • See what other people are saying about your brand or company with ExactTarget. This tool manages Twitter accounts and gathers analytical data. Like HootSuite, it also allows you to schedule Tweets and monitor conversations.

New social media management tools are made available every day. You’ll want to experiment with these and other tools to see which fit your brand and business model best.

Find another tool we should know about? Let us know about your favorite new social media management tools today!

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