Until now, having a mobile version of your website was a luxury for many companies. Sure, international brands had mobile sites, but the average business just didn’t explore that path. With the latest announcements from Google, a mobile version of your site will likely become a necessity.
With an ever-increasing number of users logging in through mobile devices, Google has decided to make “a significant change” to its mobile search results. By incorporating “mobile-friendliness” into their algorithm, Google is rewarding sites worldwide that have invested in a better experience for mobile users.
Google has made the decision because according to their data, “94% of people with smartphones search for local information on their phone, [while] 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.” This indicates that more people are considering their phone as their primary device for internet activity.
The changes take effect on April 21st. If you don’t have a mobile version of your site, it’s a good idea to invest in one as soon as possible if you don’t want to be invisible to so many users who now favor mobile search results. While this upgrade will require an investment and a web developer, you may lose a lot of visibility. In 2015, most developers automatically incorporate mobile sites into your architecture, but if you have an older website, it’s important to prepare for this drastic change so you aren’t buried by the competition.
The importance of mobile devices will continue to grow with time, so if you’ve been waiting to go mobile, the time to act is now!