One size definitely doesn’t fit all when it comes to digital marketing plans. What works for one organization can be totally wrong for another. The best plans are those that are strategically developed with certain considerations in mind. The type of organization you have is perhaps the most obvious of these considerations. However, the size of your organization, the amount of available resources, and the types of customers are all equally important for determining how to best create a successful digital marketing plan that can be sustained long-term.
Let’s delve a little bit into each of these variables:
Your Organization Type
A B2B organization selling a new technology requires a dramatically different strategy for reaching their customers online than a small brick and mortar retailer. Some of the top priorities for a small retailer might be to establish a Yelp listing, a Facebook page, and to appear in Google Places results. For a tech company, it might be better to focus on establishing an industry-related blog or building up a healthy network on LinkedIn. The best digital marketing plans are created with a clear focus on the type of organization they support.
The goal of any digital marketing plan is to attract potential customers and keep them engaged after they buy. Considerable thought should go into where they congregate online and what information will resonate with them. This information will drive everything from the social media channels you use to the keywords chosen to help them find your organization in an online search.
Building a successful presence online requires consistent effort. If you’re lucky enough to have a fantastic in-house person or team to get your digital marketing efforts rolling, you’re one step ahead of most organizations. Though for the vast majority, investment is required to tackle both the development and the implementation of a plan.
It’s simply not realistic to think that you’re going to launch a full-scale Facebook ad campaign and hire the top PR firm if money is tight. One necessity in developing a digital marketing plan is taking an honest look at the resources you currently have and what amount you have available for online marketing. Like with every other aspect of business, budgeting is critical!
Limited Time – Get Your Free Digital Marketing Plan Workbook!
This month, I’m sharing with Connected Culture subscribers my workbook “Build a Winning Digital Marketing Plan” to help you create an online plan of action that will help you achieve new levels of success. Regularly priced at $9.95, you can download the workbook in PDF format right here for FREE.
In the workbook, you’ll learn valuable information about research, strategy, tactics, and measuring success to get more traffic, more customers, and ultimately more profit! I encourage you to join the Connected Culture today and take advantage of this great, limited time offer.