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‘What’s in it for Me?’ Upping the Ante for Link Building

Business man drawing social network structure

When it comes to creating a reputable online presence, link building is a key ingredient that is often overlooked. Thinking of your online presence, you’re likely to primarily focus on writing content, such as website content and blog posts and perhaps building a social media presence. However, link building helps you to further build relationships with other websites, with other businesses, and with potential audience members. Perhaps more importantly, link building helps to build a positive reputation amongst search engines in an effort to boost your search engine rankings.

If you’re new to link building, the process of obtaining links may seem overwhelming. However, there are a variety of ways to obtain links, all of which can be utilized by a variety of different industries and identities:

  • Natural links—As the name suggests, natural links come “naturally” to you or your business. This means no real effort needs to be done on your end, aside from, of course, being interesting and newsworthy! If you or your small business is heavily involved in the community, a local newspaper may cover your efforts and link back to your website in an online article. Or perhaps your business has won an award of some sort and is cited online? Congratulations! That’s a natural link!
  • Manual link building—Manual link building refers to creating links through outreach on your end. This can be done in a number of ways. One way is through submitting your URL to directories like DMOZ and Yahoo. Never pay for links, that will get you in trouble. Another way is to simply reach out and ask! Email bloggers asking if they’ll take a look at your product or service and write a post including a link back to you. If you’ve got an event going on, reach out to journalists to cover the story with an online article linking back to your website.
  • Self-created link building—The easiest but least successful way to gain links is to include a link back to your website within your social networking profiles, blog comments, news forums, and other places where conversations take place. Do this only where it makes conversational sense to do so. Don’t create these types of links as a link building strategy as those links will not help your seo efforts, but they can lead  to qualified traffic visiting your site which is always important.

While the credibility and search-ability of your name or website largely depends on polished content and an established social media presence, link building is a great way to further get your name out there and to form relationships. Keep these three SEO link building methods in mind in an effort to boost your online presence!

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